Ben Lee’s ''American Television'' Debuts in ABC’s ''Start Here'' Campaign
Lee’s Forthcoming Album Ripe is out September 18th on New West Records
LOS ANGELES--(BUSINESS WIRE)--Acclaimed four-time ARIA® winner (Australian Grammys) Ben Lee is featured during the month of August in ABC Television’s new “Start Here” campaign. Lee’s song “American Television,” off his forthcoming new album Ripe, out September 18th in the US, can be heard during the promo branding campaign advertising ABC’s new Fall season. The 30 second spot features clips from highly praised shows including “Ugly Betty,” “Grey’s Anatomy,” “Lost” and “Desperate Housewives” with “American Television” as the music bed. The promo is also currently featured on the front page of abc.com. In past ABC marketing campaigns, they have utilized the hottest new and upcoming talent including Coldplay, The Fray, Sean Kingston and Brandi Carlile.
“Television has always had a big place in my life,” Ben explains. “Growing up in the 80s, particularly in Australia where we were inundated with American TV shows like Growing Pains, Who’s The Boss and Doogie Houser…, that was forming what it meant to be, first of all a teenager, but then to be successful in the world. To have that song used by a network [ABC] with all these great shows, Grey’s Anatomy, Ugly Betty, Lost and Desperate Housewives… that’s one of the greatest things in my career. It’s just fantastic.”
As a result of the massive ABC on-air campaign, New West Records has made “American Television,” “Love Me Like The World Is Ending” (the album’s first single), and the title track “Ripe” available as a 3-song EP on iTunes. The purchase of the songs through iTunes will be credited towards the purchase of the album Ripe as part of the “Complete My Album” program.
A ring-tone of “American Television” is now available through all mobile service providers by texting BLEE1 to 66555.
Ben Lee will release his sixth solo recording, Ripe, September 18th on New West Records. The album, which was produced by John Alagia (John Mayer, Dave Matthews Band, Ben Folds Five) continues Ben’s trademark pop craftsmanship, sense of humor and uncontainable passion for life, as well as represents a marked maturity in form. Ripe features guest appearances by Mandy Moore, Benji Madden (Good Charlotte), Benmont Tench (Tom Petty & the Heartbreakers), Rachael Yamagata, the members of Rooney, Sara Watkins (Nickel Creek), and Charlotte Martin. The album’s first single, “Love Me Like The World Is Ending” is going for adds at AAA on August 13th. A fall tour is being planned; dates will be announced soon.